The problem that advertisers are facing now is that a lot of privacy-focused web browsers such as Firefox and Safari have started to disable cookies by default, rendering advertiser's main method of tracking users and their interests ineffective. Third-party cookies let advertisers follow your interests across different websites. Third-Party cookies are a big part of the reason that you might search for "lawn mower" on eBay and then suddenly start seeing ads for lawn mowers on other websites like YouTube and Facebook. In the past, advertising companies relied heavily on browser cookies (particularly third-party cookies) to track your browsing activity across the internet and determine the kinds of demographics that you fall into and the interests you probably have. Internet advertising companies want to show you ads tailored to your personal demographics, interests, and buying habits as these tend to be the most effective kind. What was FLoC?įLoC was an experiment by Google to find a new way to perform targetted advertising (or "interest based advertising") without relying on Third-Party Cookies (which many users now choose to disable). This page will remain here if you want to test FLoC in an old browser that supported it. This page shows you your FLoC Cohort Identifier - if it's possible to detect it.įLoC is no longer supported by new web browsers, and was barely used in the first place, so it's fine if your browser doesn't support it. JavaScript needs to be enabled in order to detect your FLoC Cohort ID.
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